Understanding the impact of internal corporate identity management on external corporate image and company performance : a multi-industry approach

Copenhagen / Copenhagen Business School Press (2010) [Contribution to a conference proceedings]

Proceedings of the 39th EMAC Conference : the six senses – The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...

Authors

Selected Authors

Arendt, Sebastian
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-195611