Antecedents of New Product Development: A comparison between Germany and China

Brettel, Malte; Austermann, Dominik Garvin; Engelen, Andreas

Chicago, Ill : AMA (2010)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Winter AMA 2010 : Marketing 2010: Strategies and Solutions for a Tumultuous Economy : proceedings of the 2010 AMA Winter Educators' Conference ; [February 19-22, 2010, New Orleans, Louisiana] / ed.: M.K. Brady