Impact of Consumers Attitudes towards a Brand on their Perception of Different Dimensions of Quality
Clemenz, Julian; Willach, Anne Katrin
Brussels (2010)
Abstract, Beitrag zu einem Tagungsband
In: EURAM 2010 : Back to the future ; 10th European Academy of Management (EURAM) Conference ; 19th - 22nd May, Tor Vergata Univ., Rome, Italy ; abstr. book
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-001765