Does your Online Advertising work for every Consumer? - Measuring age-related Advertising Effectiveness in an Internet Company

Coral Gables, Fla / Academy of Marketing Science (2010) [Contribution to a conference proceedings]

Proceedings of the 2010 annual conference of the Academy of Marketing Science : May 26- 29, 2010, Portland, Oregon / Academy of Marketing Science

Authors

Selected Authors

GraƟmann, Johannes
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-195631