The Moderating Role of Organizational Development Stages on Technology-Based SMEs' Strategic Pricing of New Products and Services

Kaiser, Jonas Jan Boris; Möller, Timo Ewald; Brettel, Malte

Copenhagen : Copenhagen Business School Press (2010)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Proceedings of the 39th EMAC Conference : the six senses – The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...