The Moderating Role of Organizational Development Stages on Technology-Based SMEs' Strategic Pricing of New Products and Services
Copenhagen / Copenhagen Business School Press (2010) [Contribution to a conference proceedings]
Proceedings of the 39th EMAC Conference : the six senses – The Essentials of Marketing ; Copenhagen Business School, Department of Marketing, Denmark, 1-4 June 2010 ; conference proceedings / Eds: Suzanne C. Beckmann ...
Kaiser, Jonas Jan Boris
Möller, Timo Ewald
- REPORT NUMBER: RWTH-CONV-195632