Pricing Strategy: Disclosure of Factors Driving the Choice of Pricing Strategy for New Products or Services

Chicago, Ill / American Marketing Association (2011) [Contribution to a conference proceedings]

Summer AMA 2010 : The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare ; proceedings of the 2010 AMA Summer Marketing Educators Conference ; Boston Marriott Copley Place, 13-16 August 2010 / ed.: E. Yver

Authors

Selected Authors

Kaiser, J.
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-195640