Towards A Pricing Evolution Model: A Multi-method Approach to Identify Development Paths for New Ventures‘ Pricing of New Products and Services

Babson Park, Mass / Arthur M. Blank Center for Entrepreneurship (2010) [Abstract, Contribution to a book, Contribution to a conference proceedings, Journal Article]

Frontiers of Entrepreneurship Research
Volume: 30

Authors

Authors

Kaiser, Jonas Jan Boris
Möller, Timo Ewald
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-001777