Corporate social responsibility as a major lever for increasing the impact of marketing on performance in highly competitive markets

Michigan / AIB (2010) [Abstract, Contribution to a conference proceedings]

Proceedings of the 52nd Annual Meeting of the Academy of International Business : 'International Business in Tough Times' ; Rio de Janeiro, Brazil, June 25-29, 2010 / Eds.: Tatiana Kostova ...

Authors

Selected Authors

Kemper, Jan
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-001783