Market-driving Behavior: Performance Consequences in High-Tech Start-Ups
Brettel, Malte; Engelen, Andreas; Land, Simon; Neuenburg, Jesko
Chicago, Ill : Curran (2009)
Buchbeitrag, Beitrag zu einem Tagungsband
In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Seite(n)/Artikel-Nr.: 386
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-196287