Market-driving Behavior: Performance Consequences in High-Tech Start-Ups

Brettel, Malte (Author); Engelen, Andreas (Author); Land, Simon (Author); Neuenburg, Jesko (Author)

Chicago, Ill / Curran (2009) [Buchbeitrag, Beitrag zu einem Tagungsband]

Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Seite(n): 386

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-196287