Market-driving Behavior: Performance Consequences in High-Tech Start-Ups

Brettel, Malte (Author); Engelen, Andreas (Author); Land, Simon (Author); Neuenburg, Jesko (Author)

Chicago, Ill / Curran (2009) [Contribution to a book, Contribution to a conference proceedings]

Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Page(s): 386

Identifier

  • REPORT NUMBER: RWTH-CONV-196287