Market-driving Behavior: Performance Consequences in High-Tech Start-Ups

Chicago, Ill / Curran (2009) [Contribution to a book, Contribution to a conference proceedings]

Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Page(s): 386

Authors

Authors

Brettel, Malte
Engelen, Andreas
Land, Simon
Neuenburg, Jesko

Identifier

  • REPORT NUMBER: RWTH-CONV-196287