Excellence in Innovation Management?

Chicago, Ill / AMA (2009) [Contribution to a conference proceedings]

Winter AMA 2009 : Excellence in Marketing Research - Striving for Impact ; proceedings of the AMA 2009 Winter Marketing Educators' Conference ; February 20-23, 2009, Tampa Marriott Waterside in Tampa, Florida / ed.: Kristy Reynolds ...

Authors

Selected Authors

Brettel, Malte
Sattler, Markus

Identifier

  • REPORT NUMBER: RWTH-CONV-196289