Do women still gather and men still hunt? – Measuring gender related advertising productivity in an internet company
Graßmann, Johannes; Brettel, Malte
Chicago, Ill : Curran (2009)
Buchbeitrag, Beitrag zu einem Tagungsband
In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-196301