Interrelations of Advertising Channels – An Empirical Study on Purchase Behavior

Coral Gables, Fla / Academy of Marketing Science (2009) [Contribution to a conference proceedings]

Proceedings of the 2009 annual conference of the Academy of Marketing Science : AMS Annual Conference ; May 20- 23, 2009, Baltimore, Maryland, Batlimore Marriott Waterfront

Authors

Selected Authors

Hild, Sebastian
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-196305