Interrelations of Advertising Channels – An Empirical Study on Purchase Behavior
Hild, Sebastian (Author); Brettel, Malte (Author)
Coral Gables, Fla / Academy of Marketing Science (2009) [Contribution to a conference proceedings]
Proceedings of the 2009 annual conference of the Academy of Marketing Science : AMS Annual Conference ; May 20- 23, 2009, Baltimore, Maryland, Batlimore Marriott Waterfront
Identifier
- REPORT NUMBER: RWTH-CONV-196305