Interrelations of Advertising Channels - An Empirical Study on Purchase Behavior

Hild, Sebastian; Brettel, Malte

Coral Gables, Fla : Academy of Marketing Science (2009)
Contribution to a conference proceedings

In: Proceedings of the 2009 annual conference of the Academy of Marketing Science : AMS Annual Conference ; May 20- 23, 2009, Baltimore, Maryland, Batlimore Marriott Waterfront