Understanding The Online Marketing Mix: An Empirical Study Of Advertising Channels and Their Interrelations

Hild, Sebastian; Brettel, Malte

Copenhagen : EURAM (2009)
Contribution to a conference proceedings

In: EURAM 2009 : Renaissance & Renewal in Management Studies ; proceedings of the 9th European Academy of Management Conference ; 11th - 14th my, ACC Arena, Mersey River Waterfront, Liverpool, UK, Liverpool