Successful Pricing Activities in Practice: An Empirical Study on Technology-Based SMEs and their New Products and Services

Möller, Timo Ewald

Copenhagen : EURAM (2009)
Beitrag zu einem Tagungsband

In: EURAM 2009 : Renaissance & Renewal in Management Studies ; proceedings of the 9th European Academy of Management Conference ; 11th - 14th my, ACC Arena, Mersey River Waterfront, Liverpool, UK, Liverpool