Successful Pricing Activities in Practice: An Empirical Study on Technology-Based SMEs and their New Products and Services
Möller, Timo Ewald
Copenhagen : EURAM (2009)
Beitrag zu einem Tagungsband
In: EURAM 2009 : Renaissance & Renewal in Management Studies ; proceedings of the 9th European Academy of Management Conference ; 11th - 14th my, ACC Arena, Mersey River Waterfront, Liverpool, UK, Liverpool
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-196309