Successful Pricing Activities in Practice: An Empirical Study on Technology-Based SMEs and their New Products and Services

Copenhagen / EURAM (2009) [Beitrag zu einem Tagungsband]

EURAM 2009 : Renaissance & Renewal in Management Studies ; proceedings of the 9th European Academy of Management Conference ; 11th - 14th my, ACC Arena, Mersey River Waterfront, Liverpool, UK, Liverpool