Success of Innovative SMEs through Strategic Pricing Decisions: Empirical Evidence on New Products and Services

Copenhagen / EURAM (2009) [Contribution to a conference proceedings]

EURAM 2009 : Renaissance & Renewal in Management Studies ; proceedings of the 9th European Academy of Management Conference ; 11th - 14th my, ACC Arena, Mersey River Waterfront, Liverpool, UK, Liverpool

Authors

Selected Authors

Möller, Timo Ewald
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-196311