Pricing for New Products and Services in New Technology-Based Ventures: An Empirical Investigation on Characteristics, Determinants, and Effects
Möller, Timo Ewald; Brettel, Malte
Babson Park, Mass : Arthur M. Blank Center for Entrepreneurship (2009)
Buchbeitrag, Beitrag zu einem Tagungsband, Fachzeitschriftenartikel
In: Frontiers of Entrepreneurship Research
Band: 29
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-196616