Pricing for New Products and Services in New Technology-Based Ventures: An Empirical Investigation on Characteristics, Determinants, and Effects
Möller, Timo Ewald; Brettel, Malte
Babson Park, Mass : Arthur M. Blank Center for Entrepreneurship (2009)
Contribution to a book, Contribution to a conference proceedings, Journal Article
In: Frontiers of Entrepreneurship Research
Volume: 29
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-196616