Strategic Pricing Decisions as Cornerstones for Successful Marketing Management: An Empirical Study on Technology-Based SMEs

Möller, Timo Ewald (Author); Brettel, Malte (Author)

Coral Gables, Fla / Academy of Marketing Science (2009) [Beitrag zu einem Tagungsband]

Proceedings of the 2009 annual conference of the Academy of Marketing Science : AMS Annual Conference ; May 20- 23, 2009, Baltimore, Maryland, Batlimore Marriott Waterfront