Strategic Pricing Decisions as Cornerstones for Successful Marketing Management: An Empirical Study on Technology-Based SMEs

Möller, Timo Ewald; Brettel, Malte

Coral Gables, Fla : Academy of Marketing Science (2009)
Beitrag zu einem Tagungsband

In: Proceedings of the 2009 annual conference of the Academy of Marketing Science : AMS Annual Conference ; May 20- 23, 2009, Baltimore, Maryland, Batlimore Marriott Waterfront