Strategic Pricing Decisions as Cornerstones for Successful Marketing Management: An Empirical Study on Technology-Based SMEs

Coral Gables, Fla / Academy of Marketing Science (2009) [Contribution to a conference proceedings]

Proceedings of the 2009 annual conference of the Academy of Marketing Science : AMS Annual Conference ; May 20- 23, 2009, Baltimore, Maryland, Batlimore Marriott Waterfront

Authors

Selected Authors

Möller, Timo Ewald
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-196618