Online Advertising Effectiveness: A cross-cultural analysis

Nantes / Audencia Nantes (2009) [Contribution to a conference proceedings]

Marketing & the core disciplines : rediscovering references [proceedings of the 38st EMAC Conference, May 26 - 29, 2009, [Audencia Nantes - France] / Jean-Pierre Helfer

Authors

Selected Authors

Spilker-Attig, Andrea Maria Renate
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-196621