Advertising Effectiveness in the World Wide Web: A cross-cultural comparison
Chicago, Ill / Curran (2009) [Contribution to a book, Contribution to a conference proceedings]
Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Authors
Authors
Spilker-Attig, Andrea Maria Renate
Brettel, Malte
Identifier
- REPORT NUMBER: RWTH-CONV-196622