Advertising Effectiveness in the World Wide Web: A cross-cultural comparison

Chicago, Ill / Curran (2009) [Contribution to a conference proceedings]

Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]

Authors

Selected Authors

Spilker-Attig, Andrea Maria Renate
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-196622