Get a reputation or use someone elses - how to build trust to drive purchase intentions

Wiedenfels, Gunnar; Brettel, Malte; Bastian, Michael; Steinkühler, Dominik

Briarcliff Manor, NY (2008)
Abstract, Beitrag zu einem Tagungsband

In: The Questions We Ask : proceedings of the Academy of Management (AOM) Annual Meeting ; August 8-13, 2008, Anaheim, Calif.