The Influence of Customer Loyalty Dimensions on the Performance of New-Technology Based Firms

Brettel, Malte; Goedecke, D.; Heinemann, Florian

Briarcliff Manor, NY (2007)
Abstract, Contribution to a conference proceedings

In: Doing Well By Doing Good : proceedings of the Academy of Management (AOM) Annual Meeting ; August 3 - 8, 2007, Philadelphia

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]