Customer Loyalty and Performance, The Importance of Supportive Customer Behavior and Moderating Effects of Development Stage and Product Innovativeness
Chicago, Ill / AMA (2007) [Contribution to a book, Contribution to a conference proceedings]
Enhancing knowledge development in marketing / American Marketing Association. - Vol. 19: / ed.: James R. Brown ...
Authors
Authors
Brettel, Malte
Gödecke, Daniela
Heinemann, Florian
Identifier
- REPORT NUMBER: RWTH-CONV-196741