Customer Loyalty and Performance, The Importance of Supportive Customer Behavior and Moderating Effects of Development Stage and Product Innovativeness

Chicago, Ill / AMA (2007) [Contribution to a conference proceedings]

Enhancing knowledge development in marketing / American Marketing Association. - Vol. 19: / ed.: James R. Brown ...

Authors

Selected Authors

Brettel, Malte
Gödecke, Daniela
Heinemann, Florian

Identifier

  • REPORT NUMBER: RWTH-CONV-196741