Customer Loyalty and Performance, The Importance of Supportive Customer Behavior and Moderating Effects of Development Stage and Product Innovativeness

Brettel, Malte; Gödecke, Daniela; Heinemann, Florian

Chicago, Ill : AMA (2007)
Contribution to a book, Contribution to a conference proceedings

In: Enhancing knowledge development in marketing / American Marketing Association. - Vol. 19: / ed.: James R. Brown ...