Cross-functional Integration of R&D, Marketing, and Manufacturing in Radical Product Innovations

Briarcliff Manor, NY (2007) [Abstract, Contribution to a conference proceedings]

Doing Well By Doing Good : proceedings of the Academy of Management (AOM) Annual Meeting ; August 3 - 8, 2007, Philadelphia

Authors

Selected Authors

Neubauer, Steven
Schmelter, Ralf
Mauer, René

Identifier

  • REPORT NUMBER: RWTH-CONV-001912