Market-Oriented Culture as a Success Factor for Entrepreneurial Firms

Chicago, Ill / AMA (2006) [Contribution to a book, Contribution to a conference proceedings]

Enhancing knowledge development in marketing / American Marketing Association. - Vol. 17: / ed.: Dhruv Grewal ...

Authors

Authors

Brettel, Malte
Engelen, Andreas
Heinemann, Florian
Kessell, Andreas

Identifier

  • REPORT NUMBER: RWTH-CONV-196756