The Impact of Intangible Value on the Design and Marketing of New Products and Services: An Exploratory Approach
Piscataway, NJ / IEEE (2009) [Contribution to a conference proceedings]
Proceedings of PICMET '09 - technology management in the age of fundamental change : [conference] ; Portland, Oregon, USA, 2 - 6 August 2009 / [Portland International Center for Management of Engineering and Technology]. Ed.: Dundar F. Kocaoglu ...