Customer Loyalty and Performance: The Importance of Supportive Customer Behavior and Moderating Effects of Developmental Stage and Product Innovativeness

Brettel, Malte; Gödecke, Daniela; Heinemann, Florian

Chicago, Ill : AMA (2007)
Contribution to a book, Contribution to a conference proceedings

In: Enhancing knowledge development in marketing / American Marketing Association. - Vol. 18: / ed.: Jakki Mohr ...
Page(s)/Article-Nr.: 335-336