Customer Loyalty and Performance: The Importance of Supportive Customer Behavior and Moderating Effects of Developmental Stage and Product Innovativeness

Chicago, Ill / AMA (2007) [Contribution to a book, Contribution to a conference proceedings]

Enhancing knowledge development in marketing / American Marketing Association. - Vol. 18: / ed.: Jakki Mohr ...
Page(s): 335-336

Authors

Authors

Brettel, Malte
Gödecke, Daniela
Heinemann, Florian

Identifier

  • REPORT NUMBER: RWTH-CONV-197494