Interrelations of Advertising Channels - An Empirical Study on Online Purchase Behavior
Hild, Sebastian; Brettel, Malte
Baltimore (2009)
Beitrag zu einem Tagungsband
In: Proceedings of the Academy of Marketing Science (AMS) Annual Conference 2009, Baltimore, USA
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-198044