Market-Oriented Culture as a Success Factor for Emerging Firms

Chicago / American Marketing Association (2006) [Contribution to a conference proceedings]

Enhancing knowledge development in marketing / American Marketing Association. - Vol. 17: / ed.: Dhruv Grewal ...
Page(s): 55-56

Authors

Selected Authors

Brettel, Malte
Engelen, Andreas
Heinemann, Florian
Kessell, Andreas

Identifier

  • REPORT NUMBER: RWTH-CONV-198835