What Drives Firms to Excellence in Innovation Management?
Brettel, Malte; Sattler, Markus
Chicago : American marketing association (2009)
Buchbeitrag, Beitrag zu einem Tagungsband
In: Marketing theory and applications : [Proceedings of the American Marketing Association (AMA) Educators' Winter Conference 2009, Tampa, USA]
Seite(n)/Artikel-Nr.: 217-219
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-198845