What Drives Firms to Excellence in Innovation Management?

Brettel, Malte; Sattler, Markus

Chicago : American marketing association (2009)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Marketing theory and applications : [Proceedings of the American Marketing Association (AMA) Educators' Winter Conference 2009, Tampa, USA]
Seite(n)/Artikel-Nr.: 217-219