What Drives Firms to Excellence in Innovation Management?

Chicago / American marketing association (2009) [Contribution to a book, Contribution to a conference proceedings]

Marketing theory and applications : [Proceedings of the American Marketing Association (AMA) Educators' Winter Conference 2009, Tampa, USA]
Page(s): 217-219

Authors

Authors

Brettel, Malte
Sattler, Markus

Identifier

  • REPORT NUMBER: RWTH-CONV-198845