Upselling or Upsetting? : The Interactive Effect of Cognitive Effort and Message Frame on Customer's Willingness to Accept an Upsell Offer
Heidig, Wibke; Wentzel, Daniel
s.l.] (2012)
Beitrag zu einem Tagungsband
In: Proceedings of the 41th European Marketing Academy (EMAC) Conference 2012, Lissabon, Portugal, 22.-25. Mai
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-198861