Alignment of market orientation and innovation as a success factor: a five-country study

Brettel, Malte; Oswald, Monika; Flatten, Tessa Christina

Abingdon, Oxfordshire : Routledge, Taylor & Francis (2012)
Journal Article

In: Technology analysis & strategic management
Volume: 24
Issue: 2 Special Issue: SI
Page(s)/Article-Nr.: 151-165

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]