Co-Creating Value of Customers: Mass Customization and Beyond
Piller, Frank Thomas; Hilgers, Dennis
Morrisville, NC : Print on Demand: lulu.com (2008)
Journal Article
In: We-Magazine
Volume: 1
Issue: 1
Page(s)/Article-Nr.: 92-98
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-012461