Co-Creating Value of Customers: Mass Customization and Beyond

Morrisville, NC / Print on Demand: lulu.com (2008) [Journal Article]

We-Magazine
Volume: 1
Issue: 1
Page(s): 92-98

Authors

Selected Authors

Piller, Frank Thomas
Hilgers, Dennis

Identifier

  • REPORT NUMBER: RWTH-CONV-012461