Prospektwerbung : Abverkauf oder mehr?

Hamburg / New-Business-Verl. (2007) [Journal Article]

Transfer, Werbeforschung & Praxis
Volume: 52
Issue: 4
Page(s): 8-18

Authors

Selected Authors

Reiss, Juliet
Steffenhagen, Hartwig

Identifier

  • REPORT NUMBER: RWTH-CONV-033530