Entrepreneurial Pricing : Characteristics and Implications of Pricing in SMEs and Start-Ups
Siems, Florian; Kraus, Sascha; Pollok, Patrick
Olney, Bucks : Inderscience (2012)
Fachzeitschriftenartikel
In: International journal of entrepreneurship and small business
Band: 16
Heft: 4
Seite(n)/Artikel-Nr.: 436-454
Identifikationsnummern
- DOI: 10.1504/IJESB.2012.047611
- RWTH PUBLICATIONS: RWTH-CONV-045599