Entrepreneurial Pricing : Characteristics and Implications of Pricing in SMEs and Start-Ups

Olney, Bucks / Inderscience (2012) [Journal Article]

International journal of entrepreneurship and small business
Volume: 16
Issue: 4
Page(s): 436-454

Authors

Selected Authors

Siems, Florian
Kraus, Sascha
Pollok, Patrick

Identifier