Entrepreneurial Pricing : Characteristics and Implications of Pricing in SMEs and Start-Ups
Olney, Bucks / Inderscience (2012) [Journal Article]
International journal of entrepreneurship and small business
Volume: 16
Issue: 4
Page(s): 436-454
Authors
Selected Authors
Siems, Florian
Kraus, Sascha
Pollok, Patrick
Identifier
- DOI: 10.1504/IJESB.2012.047611
- REPORT NUMBER: RWTH-CONV-045599