Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange

Schumann, Jan H.; von Wangenheim, Florian; Stringfellow, Anne; Yang, Zhilin; Blazevic, Vera; Praxmarer, Sandra; Shainesh, Gangadharan; Komor, Marcin; Shannon, Randall M.; Jiménez, Fernando R.

Chicago, Ill : American Marketing Association (2010)
Fachzeitschriftenartikel

In: Journal of international marketing
Band: 18
Heft: 3
Seite(n)/Artikel-Nr.: 62-80

Identifikationsnummern