Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange
Chicago, Ill / American Marketing Association (2010) [Journal Article]
Journal of international marketing
Volume: 18
Issue: 3
Page(s): 62-80
Authors
Selected Authors
Schumann, Jan H.
von Wangenheim, Florian
Stringfellow, Anne
Yang, Zhilin
Blazevic, Vera
Other Authors
Praxmarer, Sandra
Shainesh, Gangadharan
Komor, Marcin
Shannon, Randall M.
Jiménez, Fernando R.
Identifier
- DOI: 10.1509/jimk.18.3.62
- REPORT NUMBER: RWTH-CONV-049833