Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange

Chicago, Ill / American Marketing Association (2010) [Journal Article]

Journal of international marketing
Volume: 18
Issue: 3
Page(s): 62-80


Selected Authors

Schumann, Jan H.
von Wangenheim, Florian
Stringfellow, Anne
Yang, Zhilin
Blazevic, Vera

Other Authors

Praxmarer, Sandra
Shainesh, Gangadharan
Komor, Marcin
Shannon, Randall M.
Jiménez, Fernando R.