Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange

Chicago, Ill / American Marketing Association (2010) [Journal Article]

Journal of international marketing
Volume: 18
Issue: 3
Page(s): 62-80

Authors

Selected Authors

Schumann, Jan H.
von Wangenheim, Florian
Stringfellow, Anne
Yang, Zhilin
Blazevic, Vera

Other Authors

Praxmarer, Sandra
Shainesh, Gangadharan
Komor, Marcin
Shannon, Randall M.
Jiménez, Fernando R.

Identifier

Sources