What is the “right” market orientation for new entrepreneurial ventures? A five-country study

Wiesbaden / Gabler (2011) [Contribution to a book]

Entrepreneurial marketing / Hrsg.: Dietmar Grichnik ...
Page(s): 83-109

Authors

Selected Authors

Brettel, Malte
Engelen, Andreas
Oswald, Monika

Identifier

  • REPORT NUMBER: RWTH-CONV-108328