Effectiveness of online advertising channels: A price-level-dependent analysis

Spilker-Attig, Andrea Maria Renate; Brettel, Malte

Abingdon : Routledge, Taylor & Francis Group (2010)
Journal Article

In: Journal of marketing management
Volume: 26
Issue: 3/4
Page(s)/Article-Nr.: 343-360

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]