Cross-functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and its Effects on Project Effectiveness and Efficiency

Oxford / Blackwell Publishing (2011) [Journal Article]

The journal of product innovation management
Volume: 28
Issue: 2
Page(s): 249-267

Authors

Selected Authors

Brettel, Malte
Heinemann, Florian
Engelen, Andreas
Neubauer, Steven

Identifier