The Antecedents and Consequences of a Market Orientation: The Moderating Role of Organisational Life Cycles

Abingdon / Routledge, Taylor & Francis Group (2010) [Journal Article]

Journal of marketing management
Volume: 26
Issue: 5/6
Page(s): 515-547

Authors

Selected Authors

Engelen, Andreas
Brettel, Malte
Heinemann, Florian

Identifier

  • REPORT NUMBER: RWTH-CONV-061085