Customer relationship management and firm performance: the mediating role of business strategy

Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S.

New York, NY : Springer Science + Business Media LLC (2010)
Fachzeitschriftenartikel

In: Journal of the Academy of Marketing Science
Band: 38
Heft: 3
Seite(n)/Artikel-Nr.: 326-346