Customer relationship management and firm performance: the mediating role of business strategy
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S.
New York, NY : Springer Science + Business Media LLC (2010)
Journal Article
In: Journal of the Academy of Marketing Science
Volume: 38
Issue: 3
Page(s)/Article-Nr.: 326-346
Identifier
- DOI: 10.1007/s11747-009-0164-y
- RWTH PUBLICATIONS: RWTH-CONV-061087