Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition

Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S.

Amsterdam : Elsevier (2010)
Fachzeitschriftenartikel

In: International journal of research in marketing : IJRM
Band: 27
Heft: 2
Seite(n)/Artikel-Nr.: 188-197