Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S.
Amsterdam : Elsevier (2010)
Fachzeitschriftenartikel
In: International journal of research in marketing : IJRM
Band: 27
Heft: 2
Seite(n)/Artikel-Nr.: 188-197
Identifikationsnummern
- DOI: 10.1016/j.ijresmar.2009.10.001
- RWTH PUBLICATIONS: RWTH-CONV-061088