Antecedents of Market Orientation: A Cross-Cultural Comparison

Chicago, Ill / American Marketing Association (2008) [Journal Article]

Journal of international marketing
Volume: 16
Issue: 2
Page(s): 84-119

Authors

Authors

Brettel, Malte
Engelen, Andreas
Heinemann, Florian
Vadhanasindhu, Pakpachong

Identifier